Cover for The E-Commerce Book

The E-Commerce Book

Building the E-Empire

A volume in Communications, Networking and Multimedia

Book • Second Edition2001

Authors:

Steffano Korper and Juanita Ellis

The E-Commerce Book

Building the E-Empire

A volume in Communications, Networking and Multimedia

Book • Second Edition2001

 

Cover for The E-Commerce Book

Authors:

Steffano Korper and Juanita Ellis

About the book

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Book description

New in the Second EditionContains over 60% new materialComplete and extensive glossary will be addedComplete revision and update of the security chapter (reflecting the recent Yaho ... read full description

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  2. Book chapterAbstract only

    1 - Setting the Vision

    Pages 1-19

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    2 - Know Your Customers

    Pages 21-39

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    3 - Marketing and Branding

    Pages 41-65

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    4 - First Impressions May be Everlasting

    Pages 67-82

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    5 - Keep Your Customers

    Pages 83-102

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    6 - Fulfillment Channels That Work

    Pages 103-123

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    7 - Choose Your Payment Systems

    Pages 125-145

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    8 - Know Your Infrastructure

    Pages 147-168

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    9 - Selecting the Right Commerce Package

    Pages 169-188

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    10 - Secure Your Investment: Security threats and Solutions

    Pages 189-210

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    11 - Get Ready for Wireless!

    Pages 211-229

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    12 - Commit to Never-Ending Improvement

    Pages 231-239

  14. Book chapterNo access

    Index

    Pages 241-248

About the book

Description

New in the Second EditionContains over 60% new materialComplete and extensive glossary will be addedComplete revision and update of the security chapter (reflecting the recent Yahoo experience)Strengthened coverage of E-Business to BusinessIncreased and redesigned case studiesIncreased European and international coverageRevised, expanded, and enhanced illustrationsNew, attractive text design with features such as margin notesIncreased size of tables containing website contactsRedesigned cover

New in the Second EditionContains over 60% new materialComplete and extensive glossary will be addedComplete revision and update of the security chapter (reflecting the recent Yahoo experience)Strengthened coverage of E-Business to BusinessIncreased and redesigned case studiesIncreased European and international coverageRevised, expanded, and enhanced illustrationsNew, attractive text design with features such as margin notesIncreased size of tables containing website contactsRedesigned cover

Key Features

* Contains over 60% new material* Complete and extensive glossary will be added* Complete revision and update of the security chapter (reflecting the recent Yahoo experience)* Strengthened coverage of E-Business to Business* Increased and redesigned case studies* Increased European and international coverage* Revised, expanded, and enhanced illustrations* New, attractive text design with features such as margin notes* Increased size of tables containing website contacts* Redesigned cover

* Contains over 60% new material* Complete and extensive glossary will be added* Complete revision and update of the security chapter (reflecting the recent Yahoo experience)* Strengthened coverage of E-Business to Business* Increased and redesigned case studies* Increased European and international coverage* Revised, expanded, and enhanced illustrations* New, attractive text design with features such as margin notes* Increased size of tables containing website contacts* Redesigned cover

Details

ISBN

978-0-12-421161-2

Language

English

Published

2001

Copyright

Copyright © 2001 Elsevier Inc. All rights reserved

Imprint

Morgan Kaufmann

Authors

Steffano Korper

Co-founder of the E-commerce Program Dallas, Texas

Juanita Ellis

Co-founder of the E-Commerce Program Los Angeles, California