Cover for Data Insights

Data Insights

New Ways to Visualize and Make Sense of Data

Book2012

Author:

Hunter Whitney

Data Insights

New Ways to Visualize and Make Sense of Data

Book2012

 

Cover for Data Insights

Author:

Hunter Whitney

About the book

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Book description

Data Insights: New Ways to Visualize and Make Sense of Data offers thought-provoking insights into how visualization can foster a clearer and more comprehensive understanding of da ... read full description

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  2. Book chapterNo access

    Chapter 1 - From Terabytes to Insights

    Pages 1-55

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    Chapter 2 - A More Beautiful Question

    Pages 57-99

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    Chapter 3 - Winning Combinations: Working with the Ingredients of Data Visualization

    Pages 101-141

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    Chapter 4 - Pathways, Purposes, and Points of View

    Pages 143-189

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    Chapter 5 - Views You Can Use

    Pages 191-229

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    Chapter 6 - Thinking . . . Machines

    Pages 231-263

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    Chapter 7 - Hindsight, Foresight, and Insight

    Pages 265-296

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    Resources

    Pages 297-299

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    References

    Page 301

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    Index

    Pages 303-310

About the book

Description

Data Insights: New Ways to Visualize and Make Sense of Data offers thought-provoking insights into how visualization can foster a clearer and more comprehensive understanding of data. The book offers perspectives from people with different backgrounds, including data scientists, statisticians, painters, and writers. It argues that all data is useless, or misleading, if we do not know what it means.Organized into seven chapters, the book explores some of the ways that data visualization and other emerging approaches can make data meaningful and therefore useful. It also discusses some fundamental ideas and basic questions in the data lifecycle; the process of interactions between people, data, and displays that lead to better questions and more useful answers; and the fundamentals, origins, and purposes of the basic building blocks that are used in data visualization. The reader is introduced to tried and true approaches to understanding users in the context of user interface design, how communications can get distorted, and how data visualization is related to thinking machines. Finally, the book looks at the future of data visualization by assessing its strengths and weaknesses. Case studies from business analytics, healthcare, network monitoring, security, and games, among others, as well as illustrations, thought-provoking quotes, and real-world examples are included.This book will prove useful to computer professionals, technical marketing professionals, content strategists, Web and product designers, and researchers.

Data Insights: New Ways to Visualize and Make Sense of Data offers thought-provoking insights into how visualization can foster a clearer and more comprehensive understanding of data. The book offers perspectives from people with different backgrounds, including data scientists, statisticians, painters, and writers. It argues that all data is useless, or misleading, if we do not know what it means.Organized into seven chapters, the book explores some of the ways that data visualization and other emerging approaches can make data meaningful and therefore useful. It also discusses some fundamental ideas and basic questions in the data lifecycle; the process of interactions between people, data, and displays that lead to better questions and more useful answers; and the fundamentals, origins, and purposes of the basic building blocks that are used in data visualization. The reader is introduced to tried and true approaches to understanding users in the context of user interface design, how communications can get distorted, and how data visualization is related to thinking machines. Finally, the book looks at the future of data visualization by assessing its strengths and weaknesses. Case studies from business analytics, healthcare, network monitoring, security, and games, among others, as well as illustrations, thought-provoking quotes, and real-world examples are included.This book will prove useful to computer professionals, technical marketing professionals, content strategists, Web and product designers, and researchers.

Key Features

  • Demonstrates, with a variety of case studies, how visualizations can foster a clearer and more comprehensive understanding of data
  • Answers the question, "How can data visualization help me?" with discussions of how it fits into a wide array of purposes and situations
  • Makes the case that data visualization is not just about technology; it also involves a deeply human process
  • Demonstrates, with a variety of case studies, how visualizations can foster a clearer and more comprehensive understanding of data
  • Answers the question, "How can data visualization help me?" with discussions of how it fits into a wide array of purposes and situations
  • Makes the case that data visualization is not just about technology; it also involves a deeply human process

Details

ISBN

978-0-12-387793-2

Language

English

Published

2012

Copyright

Copyright © 2012 Elsevier Inc. All rights reserved.

Imprint

Morgan Kaufmann

Authors

Hunter Whitney